To be ANTI is to disrupt, defy and breakdown traditional brand values. The ANTI brand references icons of our time through skill and technique without dictating to people how their hair should be, hair is nor done or undone, excuse free and enlightened by the nuance of touch.
Utilizing our bespoke framework, every image created by ANTI demonstrates authenticity and a collective mindset of individuality.
At ANTI we standby the unrealized power of feel and the touch, juxtaposing the art and the business of hair for a true representation of a bespoke and inspired mindset. ANTI enables professionals and consumers to not only feel the power of hairdressing but see a new realm of collective consciousness.
Throughout this collective mindset and into consumers hands, ANTI artists and individuals become more connected to be real game changers in everything they do. Together we promise to acknowledge and celebrate the art of editorial hair for its purity and ingenuity.
It’ time to merge the discipline of hair with a true education directive, to unleash a sensibility of aesthetic free of limitation into a landscape that revolutionizes the reality of both the hairdresser and the consumer.
Together we are ANTI collective.
Being involved in our ANTI Salon Fashion Education may lead to:
- The ANTI Runway Team: The premiere fashion team globally
- The ANTI Editorial Team: The ANTI global editorial team that credits all work back to the ANTI collective
- The ANTI Product development team: A core group of global product testers involved in innovation and creating new textures and products for the future
To ANTIFY hair is to consecrate a feeling and energy into hairdressing – to inspire and add a lightness of touch and movement into the hair with a higher sense of energy and intellect. Moving beyond trends, ANTI education
is about the feeling of hair and not just what is visible. ANTI encroaches on an untapped mindset where the session and commercial worlds collide, allowing for the hidden potential of hairdressing to truly be seen.
Join ANTI on our full-day hands on workshop lead by current NSW Hairdresser of the year Nathan Cherrington as we introduce you to our way of styling and how we ‘ANTIFY’ hair. ANTI Education will allow you to elevate your everyday work and remain at the forefront of fashion. Throughout the workshop you will also gain valuable behind the scenes knowledge on prepping and presenting your work and aesthetic as we evolve into our evening look and learn networking event where we present our ‘ANTIFY’ philosophy to the wider hair community.