The ANTI Education culture is inventive and immersive and builds an army of affiliates via a set of brand values that ‘ANTIFY’ hair through Empowerment, Individuality and Creativity. To ANTIFY hair is to consecrate a feeling and energy into hairdressing – to inspire and add a lightness of touch and movement into the hair with a higher sense of energy and intellect.
Moving beyond trends, ANTI education is about the feel and not just what is visible. ANTI merges feel-good hairdressing with look-good silhouettes to unleash the true zeitgeist of fashion and finesse. From movement and texture to mid-lengths, boy/girl, curls, short and into a world of uncontrolled restriction ANTI encroaches on an untapped mindset where the session and commercial worlds collide, allowing for the hidden potential of hairdressing to truly be seen.
To be ANTI is to disrupt, defy and breakdown traditional brand values. The ANTI brand references icons of our time through skill and technique without dictating to people how their hair should be, hair is nor done or undone, excuse free and enlightened by the nuance of touch.
A strong brand culture immerses people into your brand, creates buy-in and builds an army of affiliates. Here we will empower you with the ANTI brand values; (Empowerment, Individuality and Creativity).
This high level of ANTI brand to engagement and alignment will produce sales both directly and indirectly. Our goal is to deliver every single one of our salon partners an impressive 20 per cent retail sales figure to turnover and more.
As part of ANTI Salon Business Access you will gain invaluable skills and networking opportunities in all things Salon Business. Our aim is to give you a stronger business foundation in order for you to become an industry leader by sharing mutual foundations and standards with other key leaders in the industry. Curated by some of the most successful and relevant salon owners in the world, ANTI Salon Business Access taps into the skills and resources of some of the world’s most recognized salons and individuals. The sharing of everyday strategies, ideas and business advice is severely lacking in hairdressing and it’s up to us to elevate and provide access to a higher standard of business that supports the skills, passion and potential in our industry.
The ANTI philosophy is to administer visible salon growth with our A.G.E (Action, Growth, Energy). We will create a forum of ideas for both professional and personal development that will greatly impact salon performance, team growth and add new touch points to the client experience. It is crucial to inspire professional leadership and protect the professional consultation while driving a better service and retail landscape for the professional salon industry. ANTI Salon Business Access will enable you to become a more agile business with each component becoming a powerful group discussion and learning.
IN LIGHT OF COVID-19 WE HAVE DECIDED TO POSTPONE ALL OF OUR 2020 EDUCATION EVENTS MOVING FORWARD AND WILL BE IN TOUCH WITH NEW DATES ONCE WE FEEL THE COMMUNITY MINDED APPROACH TO SOCIAL DISTANCING IS DEEMED LESS RISKY.
ANTI COLLECTIVE IS VERY MUCH A BRAND ABOUT COLLABORATING AND CREATING STRENGTH THROUGH A COLLECTIVE CONCIOUSNESS AND AT THIS DIFFICULT TIME IN PARTICULAR WE NEED TO BE MINDFUL OF THOSE CLOSEST TO US AND IN OUR COMMUNITY.