Anti was born from the need for change, from the unshakable belief that we succeed only when empowered and surrounded by a collective consciousness. Built on three core values of creativity, individuality and empowerment, we believe hair and beauty isn't about far-fetched ideals and over-retouched imagery that defines how people should look and behave. Just like you, we thrive on a collective mindset and the power of collaboration.
We are here to empower you, inspire indifference and celebrate diversity.
We are here to give you the tools to be confident, to be anti-ordinary and to ask you "What are you ANTI?"
WHAT: A daily reparative shampoo for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Shampoo gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental stress
A daily reparative conditioner that moisturizes, softens and detangles for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Conditioner gently softens, protects color, helps improves scalp health and strengthens the hair to reduce breakage and environmental stress.
A leave-in conditioning spray to add moisture, detangle and soften the hair. It can also be used post-color to equalize and seal the cuticle to lock in color or as a primer to even hair porosity. Everything Spray works as the perfect foundation for additional styling products to be worked into the hair. It can also be used as a hair refresher to minimize bedhead each morning.
Lightweight conditioning ingredients instantly infuse hair with moisture, seal the cuticle, detangle, even porosity, improve smoothness and reduce frizz. Minimizes heat damage and breakage from styling by restoring a healthy sheen to hair. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and a member of Leaping Bunny Program.
Moisture Factor: 3
Shine Factor: 2
A sea salt spray for effortless matte texture.
A concentrated salt-based styling spray used to create beach waves and enhance fullness in hair. Use it as an alternative to hair powder to mattify and reduce overall oiliness, Natural moisturizers combat any chalkiness and leave the hair feeling touchable. Alcohol-free, Gluten-free, Paraben-free, Sulfate-free and not tested on animals. An official member of the Leaping Bunny Program.
Volume Factor: 3
Texture Factor: 3
Moisture Factor: 1
Hold Factor: 2
A workable styling spray that provides volume, control and heat protection. A proprietary blend of intense moisturizers coupled with effective styling polymers allow for damage-free workable styling. Aerosol-free it provides thermal protection, is non-flaking, gluten-free, Paraben-free and sulfate-free. The formula is not tested on animals and an official member of Leaping Bunny Program.
Hold Factor: 3
Volume Factor: 4
Memory Factor: 3
Moisture Factor: 2
Shine Factor: 2
A finishing mist to add shine and smooth flyaways without weighing the hair down. A propriety blend of intensely moisturizing oils and emollients that create incredible shine, without weight. Aerosol-free and intensely moisturizing without a greasy finish it also provides thermal protection. The formula is Gluten-free. Paraben-free. Sulfate-free. Not tested on animals and an official member of Leaping Bunny Program.
Moisture Factor: 4
Shine Factor: 5
Hold Factor: 1