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ANTI is the world’s most conscious hair brand that offers a luxury yet simplified collection of concentrated hair products for the ultimate professional finish. All ANTI products repair, strengthen, protect and are ANTI cruelty, vegan and power packed with plant-based ingredients. We are a brand for the conscious consumer and have the ultimate product for every hair type. Made with a carefully curated list of the highest quality ingredients that maintain optimal hair condition to ensure longer lasting colour, heat protection and our signature ANTIFY approach to optimal hair condition.
We are here to transform you, to empower you to be anti-ordinary and to ask you, ‘What are you ANTI?’
SHOP NOW OUR LATEST COLLECTION!
EVERYTHING CREAM
The holy grail of hair repair , its everything you need to leave hair with a velvet finish, lasting moisture, and unparalleled condition.
CREAM CLAY
A hard working vegan clay to add character, build texture for a total look that is individually you
| Key ingredients: Kaolin Clay, Shea Butter and Avocado Oil |
We are ANTI the way traditional hair products make your hair feel. ANTI farewells overdone hair and welcomes concentrated formulas for superior performance with a natural finish. Feeling like they’re barely there, ANTI avoids the ever so common product build-up, with a portfolio that is lightweight, simplified and addictive.
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