Anti was born from the need for change, from the unshakable belief that we succeed only when empowered and surrounded by a collective consciousness. Built on three core values of creativity, individuality and empowerment, we believe hair and beauty isn't about far-fetched ideals and over-retouched imagery that defines how people should look and behave. Just like you, we thrive on a collective mindset and the power of collaboration. 

We are here to empower you, inspire indifference and celebrate diversity.

We are here to give you the tools to be confident, to be anti-ordinary and to ask you "What are you ANTI?"

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A lightweight multi-purpose cream to add moisture, control and shine for every hair type. This light moisture-rich cream that provides a touch of hold with natural shine. Use it to create effortless natural texture with a little control or to simply tame frizz and flyaways. It can be used with or without heat tools and is suitable for all hair types and textures including an alternative to hair gel. The formula provides thermal protection, is alcohol-free,Gluten-free, Paraben-free and Sulfate-free. Not tested on animals and a member of Leaping Bunny Program. Moisture Factor: 4 Shine Factor: 3 Hold Factor: 2 Volume Factor: 1


A concentrated styling paste to add malleable texture, definition and hold. Great for short hair styles. Provides thermal protection. Non-flaking. Alcohol-free. Gluten-free. Paraben-free. Sulfate-free. Not tested on animals. Official members of Leaping Bunny Program.