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Anti was born from the need for change, from the unshakable belief that we succeed only when empowered and surrounded by a collective consciousness. Built on three core values of creativity, individuality and empowerment, we believe hair and beauty isn't about far-fetched ideals and over-retouched imagery that defines how people should look and behave. Just like you, we thrive on a collective mindset and the power of collaboration. 

We are here to empower you, inspire indifference and celebrate diversity.

We are here to give you the tools to be confident, to be anti-ordinary and to ask you "What are you ANTI?"

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ANTI SHAMPOO

$39.95
WHAT: A daily reparative shampoo for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Shampoo gently cleanses, protects color, helps improve scalp health and strengthens the hair to reduce breakage and environmental stress

ANTI CONDITIONER

$42.95
A daily reparative conditioner that moisturizes, softens and detangles for all hair types, including chemically treated hair. Sulfate-free with a power packed array of plant based ingredients, Everything Conditioner gently softens, protects color, helps improves scalp health and strengthens the hair to reduce breakage and environmental stress.