GLOBAL CREATIVE DIRECTOR: NICK IRWIN
In the months that it has been in our local market, ANTI has inspired a new mindset in the industry in terms of both luxury and authenticity, speaking to hairdressers, artists and your salon’s savviest consumers. Driving this mentality into the UK and globally will be the brand’s newly-appointed global creative director Nick Irwin.
“ANTI is a brand that brings people together, initiating positive change in the industry and in the world. I very much look forward to building this brand and the global creative collective,”
“I’ve been waiting my whole career for a brand like this. Every element comes from my aesthetic as a hairstylist, and on a personal level. It’s time for change in the industry and in the world – ANTI is at the heart of that,” Nick said.
Adding a level of altruistic creative genius to the ANTI brand, Nick Irwin will leverage both the creative and the business foundations of the ANTI collective globally. Nick has been in the industry since the 80s working his way up from the TONI&GUY Art Team to lead the Creative Development of some of the world’s most successful brands.