ANTI collective for Paula Knorr A/W19

ANTI collective for Paula Knorr A/W19 



Paula Knorr presented her collection at London Fashion Week in a dark room that featured a large rose gold stage at BFC Show Space and a soft metallic backdrop that glistened like a 1970s discotech. It’s therefore little wonder Hair Director Nick Irwin’s inspiration for the hair was taken from Paula’s evening wear vibe, channelling Studio54.

Knorr cleverly used redeveloped fabrics to create an eveningwear collection in bold and elegant designs set in rich tones of red, pink and shimmery black and silver – creating a perfectly symmetrical representation of the ‘empowered female’.

 More presentation than just fashion show it was a celebration of modern-day movement with Knorr cleverly using fabrics like Lycra to create some drama that delivered both comfort and glamour and an individual identity mastered into each model’s hair by ANTI’s Nick Irwin.

“The vibe was not to emulate the look of the period but to tap in to the mindset of dressing up and creating the best version of yourself. Key words were, CONFIDENCE, EMPOWERMENT, FREEDOM and INDIVIDUALITY – synonymous with our brand values,” said ANTI collective Creative Director Nick Irwin.

 “The casting was diverse and about embracing lots of different characters so it was important that we kept that running through the hair,” Nick said.

 For girls who had length, Nick created an artificial wave so the hair looked like it had been created at home but with a slight awkwardness. Parting the hair in either the centre or side but always keeping the top free of volume to evoke the 70s Disco era models looked as though they’d been taken straight from Studio 54 but with an ‘ANTIFIED twist’. Glam glitter eyes in bright shades of gold or pink, contrasted by metallic tones on the lips and off-set by tailored haircuts made the individuality throughout the show palpable.